This may not convince me to buy K-Swiss but on the upside people are talking about K-Swiss for the first time since maybe 1994.

I like this spot and the Funny or Die quasi "behind-the scenes" piece that came out last week. 

This is another good example of brands taking risks and realizing that online video can go beyond putting a 30 second spot on YouTube or some forced "viral" video. 

P.S. I can't wait for the return of "Eastbound and Down" 

UPDATE: Media Bistro has a great write up on the campaign with details about the Facebook and OOH extensions: http://bit.ly/dbpdfB